The Old Vinyl Factory, London
In Hayes, West London sits a 7-hectare site that is the former home of the Gramophone Company, later His Majesty’s Voice and latterly EMI. When we first visited in 2012, it was known as ‘London Gate’ and was being used as a business park dominated by surface car parking. The original Art Deco buildings, designed by Wallis, Gilbert and Partners, were largely abandoned, the site was designated employment land and there was significant opposition to a change of use. Our approach was to celebrate the area’s extraordinary history, bringing existing buildings back into use and unlocking the site’s potential for a new mixed-use neighbourhood. After extensive investigation into the morphology of the place we renamed it ‘The Old Vinyl Factory’. The discovery of an original site plan revealed the rich underlying narrative and highlighted the footprint of specific buildings and processes that had gone before. This inspired us to name each of the plots within the framework and distil specific characteristics for each of the buildings and public spaces, including The Boiler House -which we completed in 2018 - where a cluster of tapered volumes clad in stainless steel shingles is an ode to the steam chimneys that once stood in its place.
Having established the new employment or community uses for the existing buildings we then introduced additional uses such as a cinema, college, workshops, restaurants and a crèche that will assist in creating a destination. These are clustered around The Power House which we have given a new lease of life as a district wide energy centre, adding a strong sustainable presence on the site. Collectively the new uses animate a series of vinyl inspired public spaces including Vinyl Square, Gramophone Grove and Powerhouse Square - all designed by SEW - which create the platform for day-to-day living, working and events.