CGI Ext SW FGW Planning 4

Kings Road Park

2019 - 2021

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A defining new residential landmark that bridges history, industry, and contemporary living.
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A defining new residential landmark that bridges history, industry, and contemporary living.

Strategy

Kings Road Park acts as an cornerstone component of the wider masterplan, enhancing public access and reinforcing connectivity between key spaces. The development aligns with the vision for an integrated, pedestrian-friendly urban environment, with direct routes to the new public park and active frontage at ground level. A series of communal and private amenity spaces, both at ground and upper levels, ensure that residents benefit from high-quality, well-designed environments throughout the year.

Location:
Fulham, London
Client:
St William Homes LLP
Role:
Architect
Status:
Planning submitted
0392 Kings Road Park DAS Draft C
Kings Road Park Masterplan

Kings Road Park embodies a forward-thinking approach to architecture, respecting the site’s industrial legacy while responding to contemporary demands for high-quality living. By integrating history with modern craftsmanship, the development not only enriches the masterplan but also establishes a new benchmark for sensitive, sustainable urban renewal.

Specificity

KPR occupies a pivotal location within the wider King’s Road Park Masterplan, positioned at the northern edge of the new public park. The site is framed by Gwyn Close to the west, Cadent’s Pressure Reduction Station to the north, and emerging developments to the east and south. This strategic position allows KPR to serve as both a gateway and a transition, balancing the existing industrial heritage with the evolving urban fabric of the masterplan.

The proposal introduces 226 new homes across a mix of tenures, including 60 Affordable Rent units, 47 Intermediate tenure units, and 119 Market sale homes. Rising from 4 to 11 storeys, the development forms a natural bookend to the masterplan while ensuring appropriate massing along its interface with neighbouring streets. Beneath the site, a shared basement accommodates cycle and accessible parking, refuse storage, and essential back-of-house facilities, enabling an efficient and streamlined urban function.


CGI Ext SW FGW Planning 2

The architectural identity of Kings Park Road is deeply rooted in the site’s industrial past, drawing inspiration from the former Imperial Gasworks. This influence is most evident in the curved façade at the northern end, which reinterprets the cylindrical form and diagonal striation of historic gasholders. A layered approach introduces metal fins that create an interplay of light and shadow while enhancing a sense of movement up the façade.

A deliberate material palette reinforces this historical reference, featuring three tones of metal fins—Copper/Wine, light gold, and brass/bronze—mirroring the colors of the site’s industrial past. These elements are contrasted with light grey precast and brick masonry, textured with vertical striation to subtly articulate the building’s layered form. Champagne-coloured window frames and balustrades unify the material language across the plot, ensuring cohesion and refinement.

The main façades follow a different but complementary design approach. Linear framing and horizontal banding create a strong visual rhythm, referencing the industrial structures that once dominated the site. The façade is expressed in three parts: a two-storey base, a mid-section composed of six storeys, and a top level articulated through scalloped cladding that adds texture and depth.


Sustainability

We are aiming for excellent daylight and sunlight levels in internal spaces by improving the positioning of lounge spaces, glazing ratios and flat arrangements to optimise the available lighting levels. By undertaking assessments on overheating and façade performance early on in the project, our strategy has informed the levels of insulation, façade/glazing rations and extensions of shading elements used throughout the facades.

Key Project Contacts