Process
Storytelling Studio Egret West Image 1

Storytelling

Making sense and giving meaning

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Creating places isn’t just about architectural interventions. It’s when we tell stories about a place that it all starts to make sense.

Why do the characterful stories of our childhood morph into the dull reports of our adulthood? Without a narrative behind it, a neighbourhood framework is just a collection of buildings, and stories are as important to us now as they were to our earliest ancestors. Through stories, we put down roots in the communities we work with, and people begin to see how they fit within a place, which in turns gives them a sense of belonging. And a strong, binding narrative at the level of neighbourhood experience allows stories about the wider city to unfold.