Jun 03, 2021
Studio Egret West are the lead architect, urban designer and landscape architect for the plans that will provide a framework and long term vision for 42 acres of post-industrial land centred round the iconic Custard Factory. The framework will provide up to 2.2 million square feet of commercial space and 1,850 homes alongside shops, restaurants, cafés and additional leisure facilities. This will support the creation over 16,400 jobs and provide a substantial boost to the local Birmingham and wider West Midlands economy.
Digbeth is a historic neighbourhood rooted in trade, industry, craft and making. Receiving the green light will ensure our vision is brought to life; promising that new buildings will respect the character, scale and features of the historic fabric, whilst the assortment of redundant and unused heritage structures will be rejuvenated. In a post pandemic era, the value of the Viaduct Park is amplified, offering a tapestry of green spaces that will create a verdant destination within the city. The historic and ecological assets of the River Rea and Grand Union Canal will be revealed and celebrated for all to enjoy. A carefully curated blend of uses will deliver the truly vibrant destination and sustainable mixed use community Digbeth deserves.
We're delighted to be working with outstanding partners to build a brighter future for the people of Birmingham and this project will mean hundreds of new homes, thousands of jobs and a range of exciting opportunities, enhancing Digbeth's reputation as an exciting place to live, work and socialise. In addition, the proposed sky park and plans to reconnect people with the River Rea will become exciting elements of the city's ongoing transformation.”Ian Ward Leader of Birmingham City Council
This is a great day for us and we are very happy that the hard work of the team has been recognised by the Planning Committee and the City Council. We are extremely proud of our framework which fully embraces the existing urban fabric and distinctive industrial character of Digbeth. As Birmingham prepares for the arrival of HS2, we want to ensure that Digbeth is also prepared, and I believe that our framework provides this opportunity.”Steve Sanders Head of Development at Oval Real Estate
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